The Western Weekender's target audience is the Penrith Local Government Area (LGA). Our news and information coverage across print and digital is all targeted at the Penrith LGA, one of the fastest growing regions in Australia with the new Western Sydney Airport at its doorstep.
Below you can find out more information about the Penrith market, as well as specific numbers about the Western Weekender's audience.
The Community Profile provides the data around who is in the communities of Penrith City, how those communities are changing, and then identifies some of the social issues effecting those communities.
At the time of the 2016 ABS Census of Housing and Population, Penrith Local Government Area (LGA) was home to an estimated 196,066. Roughly half female, half male.
88.5% of our readers say they read the paper every single week, and 84% say they have utilised a product or service they've seen advertised in the Weekender.
Readership of the print edition stands at 58% female, 42% male. The most likely Western Weekender reader is a female Penrith resident aged between 46 and 55.
Twitter: 3,931 followers
Instagram: 3,450 followers
EDM: 15,000 subscribers
Website: 100,000 unique monthly visitors