The Western Weekender's target audience is the Penrith Local Government Area (LGA). Our news and information coverage across print and digital is all targeted at the Penrith LGA, one of the fastest growing regions in Australia with the new Western Sydney Airport at its doorstep. 

Below you can find out more information about the Penrith market, as well as specific numbers about the Western Weekender's audience.

 

Penrith is experiencing a period of significant growth. The growth in our communities is both a strength we can build on and a challenge to be managed through ensuring social sustainability for all.

The Community Profile provides the data around who is in the communities of Penrith City, how those communities are changing, and then identifies some of the social issues effecting those communities.

At the time of the 2016 ABS Census of Housing and Population, Penrith Local Government Area (LGA) was home to an estimated 196,066. Roughly half female, half male.

Read the community profile snapshot here

The Western Weekender and Western Property have an independently audited weekly distribution of 46,104 and a reach of close to 200,000.

88.5% of our readers say they read the paper every single week, and 84% say they have utilised a product or service they've seen advertised in the Weekender.

Readership of the print edition stands at 58% female, 42% male. The most likely Western Weekender reader is a female Penrith resident aged between 46 and 55.

Facebook: 45,000 likes

Twitter: 3,931 followers

Instagram: 3,450 followers

EDM: 15,000 subscribers

Website: 100,000 unique monthly visitors