Our target audience is western Sydney residents, specifically those living in the Penrith Local Government Area (LGA) and Parramatta LGA. Our news and information coverage across print and digital is all targeted at the Penrith and Parramatta LGAs, one of the fastest growing regions in Australia with the new Western Sydney Airport at its doorstep.
Below you can find out more information about the Penrith and Parramatta market, as well as specific numbers about the Western Weekender and Parra News' audience.
We also run digital-only services taking in the Blue Mountains Local Government Area and the new suburb of Bradfield.
Steeped in history, Penrith is a vibrant city on the outskirts of Sydney, approximately 45 minutes from the CBD.
The Community Profile provides the data around who is in the communities of Penrith City, how those communities are changing, and then identifies some of the social issues effecting those communities.
At the time of the 2021 ABS Census of Housing and Population, Penrith Local Government Area (LGA) was home to an estimated 217,664. Roughly half female, half male.
88.5% of our readers say they read the paper every single week, and 84% say they have utilised a product or service they've seen advertised in the Weekender.
Readership of the print edition stands at 58% female, 42% male. The most likely Western Weekender reader is a female Penrith resident aged between 46 and 55.
The Weekender print edition is delivered via high visibility bulk drops in 100+ locations across the Penrith LGA. A digital replica edition is also released.
X: 5,000+ followers
Instagram: 10,500+ followers
EDM: 25,000+ subscribers
Website: 100,000+ unique monthly visitors, over one million monthly impressions
Parramatta is often considered Sydney's second CBD.
The Estimated Resident Population of the City of Parramatta was 269,145 as of June 30 2023. Read more here
Thousands of copies are made available to a cross-section of the community each week. A digital replica is also released weekly.
Twitter: 1,000+ followers
Instagram: 700+ followers
EDM: 10,000+ subscribers
Website: 5,000 unique monthly visitors