Our target audience is western Sydney residents, specifically those living in the Penrith Local Government Area (LGA), Parramatta LGA and Cumberland LGA. Our news and information coverage across print and digital is all targeted at the Penrith, Parramatta and Cumberland LGAs, one of the fastest growing regions in Australia with the new Western Sydney Airport at its doorstep. 

Below you can find out more information about the Penrith and Parramatta market, as well as specific numbers about the Western Weekender and Parra News' audience.


Penrith is experiencing a period of significant growth. The growth in our communities is both a strength we can build on and a challenge to be managed through ensuring social sustainability for all.

The Community Profile provides the data around who is in the communities of Penrith City, how those communities are changing, and then identifies some of the social issues effecting those communities.

At the time of the 2016 ABS Census of Housing and Population, Penrith Local Government Area (LGA) was home to an estimated 196,066. Roughly half female, half male.

Read the community profile snapshot here

The Western Weekender has a potential reach of close to 200,000.

88.5% of our readers say they read the paper every single week, and 84% say they have utilised a product or service they've seen advertised in the Weekender.

Readership of the print edition stands at 58% female, 42% male. The most likely Western Weekender reader is a female Penrith resident aged between 46 and 55.

Facebook: 81,000+ likes

Twitter: 5,000+ followers

Instagram: 7,500+ followers

EDM: 20,000+ subscribers

Website: 100,000 unique monthly visitors

The Parramatta and Cumberland communities are vibrant, multicultural and active.

The Estimated Resident Population of the City of Parramatta was 260,296 as of the 30th June 2020. Read more here

The Estimated Resident Population of Cumberland City was 242,674 as of the 30th June 2020. Read more here

Parra News offers high visibility bulk drops in hundreds of locations across the Parramatta and Cumberland Local Government Areas.

Thousands of copies are made available to a cross-section of the community each week.